Posts by David Erickson

Chinese Planned Digital Media Spend, 2012 [CHART]

via emarketer.com Marketers in China are especially bullish about online video and social media, including weibo microblogs and social networks. According to the report, 23% of the marketers surveyed expected to devote most of the increased spending to online video in 2012, followed by 20% to weibo microblogs and 16% to social networks. Read the…

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Chinese Digital Media Bugets, 2011 & 2012 [CHART]

via emarketer.com The picture for advertising in China is a rosy one, and online spending’s story is most positive of all. eMarketer estimates that online ad spending increased 43.2% in 2011, and forecasts another increase of 39% in 2012, driven by strong growth in both internet penetration and online activities such as online video, social…

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Facebook Advertiser Goals [CHART]

via emarketer.com there’s a discrepancy between marketer intent and user interest—according to a March 2012 poll by social media education company Social Fresh, 61% of US Facebook advertisers used ads for awareness purposes. Yet a hefty 44% expected them to generate conversions. Read the rest at eMarketer. 0.0 00

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Facebook Ad Click Frequency [CHART]

via emarketer.com Facebook users are disinclined to spend much time with Facebook ads. According to a May 2012 poll by the Associated Press (AP) and CNBC, 83% of Facebook users in the US hardly ever or never clicked on online ads or sponsored content when using Facebook. Read the rest at eMarketer. 0.0 00

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“Big Data” Challenges [CHART]

via emarketer.com Various obstacles can derail retailers from effectively using Big Data. Organizational issues, problems making data actionable and difficulties getting down to a personal level were behind the top three challenges marketers faced in using Big Data, according to a February 2012 joint survey of US marketers by Columbia Business School and the New…

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eTailing Personalization [CHART]

via emarketer.com Half of the US web retailers in the 2011 edition of Internet Retailer’s “Top 500 Guide” said they were using personalization on their ecommerce sites, up from 32.6% of retailers that said so in the 2010 edition. Read the rest at eMarketer. 0.0 00

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Social App/Gaming Use Among Asia-Pacific Men [CHART]

via emarketer.com The survey of unmarried men ages 21 to 39 in Australia, China, India, Indonesia, Singapore and Taiwan found that they were highly engaged on social networks. Men’s activities varied across the region, but among the most popular activities were apps and social games. The survey found that 81% of respondents had used an…

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Asia-Pacific Social Media Users By Country, 2011-2014 [CHART]

via emarketer.com Social networks in Asia-Pacific—including those in Indonesia, Japan and China—are getting a lot of attention, and for good reason. As a whole, growth in the region has been spectacular, drawing in more users while also supporting a growing ecosystem of proven players and startups that are making applications to cater to the diverse…

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Mainstream & Niche Marketing Tactics [TABLE]

via emarketer.com In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by a social network presence (58%). This year, for…

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