Posts by David Erickson

US Smart Phone Market Share, By Platform [CHART]

via marketingcharts.com Google’s share of the US smartphone market (primarily representing the Android platform) climbed 8% between the 3 months ending December 2011 and the 3 months ending March 2012, increasing to 51% in that time period, after taking a majority share for the first time in the 3 months ending February 2012. Apple rose…

Read More

Mobile Content Use [CHART]

via marketingcharts.com During the three-month average ending March 2012, 50% of US mobile subscribers used downloaded applications on their mobile device, up about 5% from 47.6% during the three-month average ending December 2011, according to comScore Mobile Metrix data. For the period, downloaded applications extended their lead in penetration over browsers, which were used by…

Read More

Retail Mobile Point Of Sale [CHART]

via marketingcharts.com 2 in 3 retailers are interested in investigating a mobile point of sale (POS) or mobile point of payment (POP) solution, finds Motorola Solutions [pdf] in April 2012 survey results. Eliminating those not interested and looking purely at the subset who are, the report finds that 23% currently have a solution deployed, while…

Read More

Italian Mobile Internet Penetration [CHART]

via emarketer.com Italians have long loved their SIM-card-based mobile devices. eMarketer estimates that there have been approximately 1.5 mobile phone subscriptions per person in the country since 2009. But as a result of high penetration, growth has stagnated—total mobile connections in the country is holding steady in the low 90 million range, far above Italy’s…

Read More

Western European Social Media Use, 2011-2014 [CHART]

via emarketer.com there are notable variations in social network usage across the EU-5 that are significant for advertisers and marketers. In Spain, for example, social networks already reach a higher proportion of internet users than they do in the UK. Italy too will overtake the UK by this measure in 2012. The UK currently has…

Read More

Western European Internet Use, 2011-2016 [CHART]

via emarketer.com Western Europe will boast more than 267 million internet users in 2012. By 2016, nearly 290 million will be online—69% of the region’s residents. Germany, with the largest population overall, also has the greatest number of web users: some 57 million in 2012, and 10 million more than the UK. In France, over…

Read More

Reach Comparison: TV & Online Video Ads vs. Only TV Ads [CHART]

via emarketer.com Measuring and marrying TV and online video has benefits in terms of reach, as well, according to a September 2011 study by video ad network YuMe and Nielsen. The study found that with TV ads only, campaigns had 50% reach. When combined with online video advertising, however, the campaigns reached 57% of consumers,…

Read More

Video Marketing For Brand Engagement [CHART]

via emarketer.com When surveyed this year, 73% of respondents said brand engagement was their primary video campaign metric. This was up from 68% in 2011 and just 18% in 2010. Brand lift and clickthroughs were still being talked about, but seem to be less essential in determining campaign effectiveness. Read the rest at eMarketer. Rate…

Read More

Marketers Align Online Video With TV Campaigns [CHART]

via emarketer.com About half of brand advertisers and agencies polled in North America believed that, out of the major advertising channels, the one most appropriate to align with online video was TV. Forty percent, though, said online video should be more aligned with display advertising, and 11% said “neither.” Read the rest at eMarketer. Rate…

Read More