Posts by David Erickson

B2B Publishers’ Revenue Streams [CHART]

via marketingcharts.com B2B publishers, particularly smaller publishers with less than $5M in annual revenues, are having trouble diversifying their revenue sources away from print advertising, finds FOLIO: magazine [pdf] in its annual B2B CEO survey released in May 2012. Print advertising was the dominant source of revenue for the smaller publishers, at 59% share, with…

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Most Popular Chinese Social Sites [CHART]

via emarketer.com Chinese online media giant Tencent has a genuine hit with instant messaging in QQ, reporting over 700 million (unaudited) users at the end of 2011. But what about the firm’s other services? Tencent Weibo, probably the second most well-known internet service developed by the firm, is popular, but often plays second-fiddle in the…

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Top Grocery Store Technologies [CHART]

via emarketer.com While online sales make up only a tiny fraction of total grocery sales, a significant subset of grocery shoppers are using online and mobile tools as part of the shopping process. Grocery shoppers are familiar with and rely on a range of technologies to help them research products, find the best value and…

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Frequency Of Online Grocery Shopping [CHART]

via emarketer.com While many consumers are doing pre-purchase research ahead of going to the grocery store, a much smaller percentage are actually buying groceries online. April 2011 data from AlixPartners found that just 2% of total grocery spending was attributed to the online channel. But while the user base may be small, it’s active. Only…

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Where People Use Their Tablets Outside The Home [CHART]

via emarketer.com Outside the home, tablet owners were most likely to use their devices while waiting at an airport, or in an airplane. Meanwhile, a low percentage of respondents (36%) used their devices in a store, suggesting that tablets do not have the same mobile shopping draw as smartphones. In-store shoppers are more likely turning…

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Where People Use Their Tablets At Home [CHART]

via emarketer.com I’m kinda thinking the bathroom number is under reported. Of those using tablets at home, more than nine in 10 employed the devices in either the living room or bedroom, bolstering the idea that consumers used tablets primarily for fun or relaxation. But three-quarters of respondents were at least somewhat likely to use…

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Small Business Owners’ Technology Priorities [CHART]

via emarketer.com Small-business owners’ proclivity for mobile devices such as laptops and smartphones could prove valuable for B2B marketers looking to connect with this audience. Inc. Magazine and Cargo found the vast majority (91%) of US small-business owners placed importance on wireless communications and smartphones for their business—a likely indicator of their vital daily use.…

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Small Business Owners Attitudes Toward Marketing Targeted At Them [CHART]

via emarketer.com In March 2012, marketing agency Cargo and Inc. Magazine found the majority (52%) of US small-business owners felt companies did not market to them effectively. Along similar lines, 45% said companies made little effort to understand their business and 43% said B2B marketers did not understand their individual needs as small-business owners. Read…

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Ad Agency Use Of Traditional Media [CHART]

via marketingcharts.com Digital may be getting most of the buzz these days, but many leading ad agencies aren’t forgetting about the value of traditional media, details STRATA in May 2012 survey results. TV remains the top advertising choice for 54% of the respondents (the highest proportion since Q1 2009), more than double the proportion citing…

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