Posts by David Erickson

Vacationing Smart Phone/Tablet Owners [CHART]

via emarketer.com March findings from mobile research firm Prosper Mobile Insights showed US smartphone and tablet owners were very much tethered to these devices even while on vacation—a time once thought to be a screen-free period of relaxation. Just 2.2% of this audience left these devices behind; 78.8% not only took their devices with them…

Read More

Demographics Of Geo- & Location-Based Services [TABLE]

via marketingprofs.com Younger smartphone owners are more likely than older ones to use both location-based information services and geosocial check-in services: 80% of those age 18-29 use location-based services, compared with 75% of those age 30-49 and 64% of those age 50+. 23% of those age 18-29 use geosocial services, compared with 17% of those…

Read More

Growth Of Geo- & Location-Based Services, 2011-2012 [CHART]

via marketingprofs.com Growing numbers of smartphone owners are using location-based information services: Nearly three-quarters (74%) say they use their smartphone to get real-time location-based information, up from the 55% who said so a year earlier, according to a study by Pew Research. Moreover, 18% of surveyed smartphone owners say they use a geosocial service such…

Read More

Tag Management [CHART]

via marketingcharts.com A high proportion of digital marketers who are using tag management technology report significant benefits from doing so, in some cases exceeding the expectations of those who are contemplating implementation of a tag management solution, according to [download page] an Econsultancy survey commissioned by Tealium and released in May 2012. The overwhelming majority…

Read More

Technographics Of Affluent Men [CHART]

via marketingcharts.com An overwhelming preference among affluent males (70%) to research and buy online as opposed to researching online and purchasing in store, provides unique opportunities for advertisers to capitalize on this audience’s behaviors. And while the majority of purchases are still made on PCs, the affluent male is doing more and more research on…

Read More

B2C eCommerce In Australia, South Korea & India, 2006-2012 [CHART]

via emarketer.com Although the two growth estimates show a huge variance, both figures are considerable. The increase is due to two factors: First, eMarketer estimates that online buyers will approach 70% of all internet users in 2012, for a total of 9.5 million. Second, GroupM estimates that the average consumer in Australia will spend $2,108…

Read More

US Facebook Ad Performance Metrics by Gender, 2011 [CHART]

via emarketer.com In the US, in almost every instance, costs per click and CPMs were higher for both genders than worldwide rates in each quarter of 2011, and clickthrough rates tended to be higher too. Similar to worldwide behaviors, differences between the clicking rates of men and women were pronounced in the US: During Q4,…

Read More

Asian American Attitudes Toward The Internet [CHART]

via emarketer.com Given US Asians’ high involvement with the internet and with mobile, it is not surprising that they also have taken to the mobile internet in above-average numbers. eMarketer estimated in April that 45.1% will be mobile internet users this year (vs. 38.5% of the general population), and it forecasts a rise to 63.0%…

Read More

Asian Americans Online by Platform [CHART]

via emarketer.com Asians are the fastest-growing racial group in the US, with their numbers having reached 17.3 million as of 2010. But “groups” would be a more accurate term, as US Asians are split among highly distinct ethnicities. Read the rest at eMarketing. 0.0 00

Read More