Posts by David Erickson

eTailing Personalization [CHART]

via emarketer.com Half of the US web retailers in the 2011 edition of Internet Retailer’s “Top 500 Guide” said they were using personalization on their ecommerce sites, up from 32.6% of retailers that said so in the 2010 edition. Read the rest at eMarketer. 0.0 00

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Social App/Gaming Use Among Asia-Pacific Men [CHART]

via emarketer.com The survey of unmarried men ages 21 to 39 in Australia, China, India, Indonesia, Singapore and Taiwan found that they were highly engaged on social networks. Men’s activities varied across the region, but among the most popular activities were apps and social games. The survey found that 81% of respondents had used an…

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Asia-Pacific Social Media Users By Country, 2011-2014 [CHART]

via emarketer.com Social networks in Asia-Pacific—including those in Indonesia, Japan and China—are getting a lot of attention, and for good reason. As a whole, growth in the region has been spectacular, drawing in more users while also supporting a growing ecosystem of proven players and startups that are making applications to cater to the diverse…

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Mainstream & Niche Marketing Tactics [TABLE]

via emarketer.com In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by a social network presence (58%). This year, for…

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Eye-Tracking Heatmaps [GALLERY]

via businessinsider.com via businessinsider.com via businessinsider.com Thanks to eye-tracking technology, we can tell where people focus their attention. The results point to fascinating differences between men and women and useful insights into advertising and design. See the rest at Business Insider. 0.0 00

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Multitainment Attention By Device [CHART]

via marketingcharts.com TV viewers might be busy playing games on their smartphones or using social networks on their tablets, but it looks like they still give most of their attention to TV, according to a May 2012 study from the Internet Advertising Bureau (IAB). In fact, while simultaneously engaging in TV-related activities on their devices,…

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QR Code Scanner Demographics & OS [CHART]

via marketingcharts.com Mobile barcode (or QR Code) scans by consumers were up 157% in Q1 2012 over Q1 2011, according to a report by Scanlife, the mobile barcode solution solution provider. ScanLife conducts its “Mobile Barcode Trend Report” annually to provide an analysis of consumer scanning traffic and marketer adoption of both two dimensional barcodes…

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Argentinian Mobile Phone Users, 2010-2016 [CHART]

via emarketer.com With nearly 1.4 mobile phone subscriptions per person, or 57.7 million total connections in 2011, mobile phones have become very common in the country. Mobile phone user penetration is behind subscriptions, but the market is still reasonably mature. As a result, mobile phone user penetration will grow relatively slowly from 77% of the…

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