Posts by David Erickson

Retail eCommerce Spending, Q1 2007-Q1 2012 [CHART]

via marketingcharts.com US online retail (non-travel) spending reached $44.3 billion during Q1 2012, representing a 17% increase from $38 billion in Q1 2011, according to estimates from comScore. This marks the 10th consecutive quarter of positive year-over-year growth and 6th consecutive quarter of double-digit growth rates. The 17% year-over-year growth rate is also the largest…

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Mobile Finance Users By Generation [CHART]

via marketingcharts.com Consumers who engage with finance content and ads on their mobile devices (”mobile finance users”) are disproportionately young and male, and place a high value on brands, finds Millennial Media [download page] in a May 2012 study conducted in partnership with comScore. While 25-34-year-olds make up only 17% of the mobile audience, they…

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Global Crowdfunding Growth, 2009-2012 [CHART]

via marketingcharts.com Crowdfunding platforms (CFPs) raised $1.47 billion in 2011, up 72% from $854 million in 2010, and almost tripling the $530 million raised in 2009, finds massolution in a May 2012 report. The study predicts worldwide funding volume to almost double this year to $2.8 billion, driven by a 300% growth in equity-based (for…

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2011 TV Ad Spending [CHART]

via marketingcharts.com TV ad spend hit $71.8 billion in 2011, representing a 4.5% increase from $68.7 billion in 2010, and 12.7% growth from $63.7 billion in 2009, according to a May 2012 report from Nielsen. Spot TV claimed the largest share of spend, at 32%, while cable TV grew 5.4% year-over-year and network TV declined…

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Current Digital Marketing Capabilities for Marketers, Agencies & Publishers [CHART]

via marketingcharts.com Most marketers are not yet confident in their ability to execute complex digital marketing programs, details PulsePoint [download page] in May 2012 survey results. The study found that a multi-channel approach (referring to marketing programs using 2 or more channels) was the most commonly identified capability, at 65% of marketers, with just one-quarter…

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Brazilian Online Buyers, 2001-2011 [CHART]

via emarketer.com The future of ecommerce in Brazil is looking bright. According to the March 2012 “WebShoppers” report from e-bit, a leading ecommerce data provider in Brazil, the number of online buyers in the country reached 31.9 million in 2011, an increase of nearly 9 million over 2010. The firm reported that 2011’s growth was…

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US B2C eCommerce Sales, 2010-2016 [CHART]

via emarketer.com eMarketer predicts US B2C ecommerce sales will total $343.4 billion by the end of this year, up 13.8% from 2011. Beyond 2012, annual growth rates will decline by about 1 percentage point each year as the US online population nears full penetration and the US B2C ecommerce market reaches maturity. Read the rest…

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Average B2C eCommerce Spending Per User, 2006-2012 [CHART]

via emarketer.com Since 2009, the average amount US internet users spent annually shopping online has increased roughly $100 per year. This year, GroupM projects the average US internet user will spend $1,042 on ecommerce, with those in Canada trailing slightly, at $1,009 on average. Read the rest at eMarketer. Rate this post

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Average North American Ad Revenues Per User [CHART]

via emarketer.com According to GroupM, US users will spend just slightly more than their counterparts in Canada this year on ecommerce (a difference of $33), the firm expects advertisers to spend an average of $60 more per user to target US consumers in 2012. Compared to 2011, the US average ad spending per user is…

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