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Posts by David Erickson

Twitter Demographics, 2012 [TABLE]

via pewinternet.org Several demographic groups stand out as having high rates of Twitter usage relative to their peers: African-Americans — Black internet users continue to use Twitter at high rates. More than one quarter of online African-Americans (28%) use Twitter, with 13% doing so on a typical day. Young adults — One quarter (26%) of…

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Twitter Growth, 2010-2012 [CHART]

via marketingcharts.com pew-twitter-usage-nov-10-to-feb-12-june2012.jpgWhile the overall proportion of online adults using Twitter did not rise significantly from May 2011 to February 2012, the percentage using the site on a typical day doubled in that time period, according to a May 2012 report from the Pew Internet & American Life Project. As of February 2012, 15% of…

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Direct & Digital Marketing Spending Growth [CHART]

via marketingcharts.com dma-direct-digital-marketing-spend-q1-2012-may2012.jpg2 in 5 marketers and service providers say their direct and digitally-driven spending grew in Q1 2012 when compared to Q4 2011, almost double the 22.2% who reported decreases over the same period, according to a study released in May 2012 by the Direct Marketing Association (DMA) in partnership with Winterberry Group. Spending…

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Org Charts Not Digital-Friendly [CHART]

via marketingcharts.com Although many C-suite executives say that digital business trends such as big data and social media marketing are a corporate priority, a variety of factors appear to be holding back their ability to take advantage of the potential presented by these new technologies, according to a McKinsey & Company survey released in May…

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Management’s Most Appealing Digital Marketing Functions [CHART]

via marketingcharts.com Global marketers are getting the green light from management to execute digital marketing campaigns, with 1 in 5 saying they have a mandate and budget, and another 42% saying they have strong interest and active support from line-of-business (LOB) leaders, according to a CMO Council study released in May 2012. And it turns…

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Corporate Digital Business Priorities [CHART]

via marketingcharts.com Key trends in digital business are appearing on C-suite executives’ corporate agendas, finds McKinsey & Company in survey results released in May 2012. 52% of the almost 1,500 executives surveyed said that digital marketing and social tools are at least a top 10 corporate priority, including one-quarter overall indicating this trend to be…

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Methods Of Customer Engagement [CHART]

via marketingcharts.com Social media will become one of the dominant customer engagement tools in the next 3-5 years, despite being the least utilized tool for interaction today, according to [download page] an IBM survey of more than 1700 global CEOs released in May 2012. Although only 16% currently engage customers through social media, 57% anticipate…

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Timeparting Social TV [CHART]

via emarketer.com The study also found that around 41% of respondents were interested in or were already using websites and apps that allowed them to chat with others about TV shows. Of those respondents, 56% said that, if their favorite TV show launched a social TV app, they would be interested in a chat function…

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TV Activities Of Online Americans [CHART]

via emarketer.com Viacom Media Networks surveyed US internet users in January 2012 and found that many make TV watching social through on and offline means. Of respondents, 85% watched television in the same room as another person, while 61% searched for supplemental content online, 58% watched video clips on social networks, 57% chatted with friends…

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