Posts by David Erickson

Top Mobile Marketing Objectives [CHART]

via marketingcharts.com Mobile marketing programs and budgets are projected to increase in 2012, but 37% of businesses report that a lack of strategy inhibits their adopting mobile marketing, and 22% cite a lack of resources. Those results are according to [pdf] the “StrongMail Mobile Marketing Survey 2012,” conducted in April 2012, of more than 800…

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Global Marketing Budgets Limited Due To Eurozone Crisis [CHART]

via marketingcharts.com Marketing budgets took a sharp downturn in May 2012 across the three regions (Europe, Asia/Pacific and the Americas) measured in Warc’s Global Marketing Index (GMI). The Index dipped from 53.7 in April to a near-neutral growth level of 50.3 this month, possibly reflecting increased uncertainty due to the economic situation in the eurozone.…

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Online Mobile Use By Ethnicity [CHART]

via marketingcharts.com Black Americans are consistently the second-highest US consumers of mobile data services by ethnic demographic. And, they are highly active on the Internet and on their mobile devices, watching video, networking with their social connections, and making purchases, according to [pdf] Nielsen’s latest Cross-Platform Report. Nielsen examined the media habits of the digital…

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Leading Spot Radio Ad Growth Categories, Q1 2012 [TABLE]

via marketingcharts.com Radio posted its third consecutive Q1 increase in 2012 with a 1% rise to $3.814B. Surges in Digital (+10%) and Network (+8%) and a significant increase in Off-Air (+3%) combined with a stable Spot sector, led to the positive results, according to [pdf] a report by the Radio Advertising Bureau (RAB). Q1 2012…

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Brand Cannibalization [CHART]

via marketingcharts.com Just 1.5% or 1 in 67 shoppers, accounted for 80% of volume during a 12-month window following their introduction, according to [pdf] a new report published by Catalina, the Florida-based consumer-driven marketing firm. The report explores the purchasing behavior of more than 41 million US consumers and shows that a tiny fraction of…

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Average Entries Per Social Media Campaign By Type [CHART]

via marketingcharts.com Campaigns that attract high user activity and entry rates are not the types that inspire users to share with friends. Campaigns like contests and sweepstakes generate higher entry and participation rates, while quizzes, trivia contests and pick-your-favorite campaigns are more likely to be shared via a news feed post or an invite to…

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How Multiscreen Consumers Learn Of New Products & Services [CHART]

via marketingcharts.com Not surprisingly, the more screens a consumer uses, the more likely he or she is to discover and research products online, versus offline. While 75% of two-screen (2SCRN) consumers list offline sources like word-of-mouth, catalogs and television as their primary way of discovering new products, that percentage drops to 63% for 4SCRN consumers.…

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Monthly Average Grocery Spend, 2007-2011 [CHART]

via marketingcharts.com Grocers and consumer-packaged goods (CPG) manufacturers are still figuring out how to navigate the post-recession economy, but consumers have it down: They are finding any way they can to maximize their monthly spend, according to new research sponsored by MaxPoint Interactive and conducted by BIGInsight. Surprisingly, the average monthly spend on groceries has…

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German Facebook User Demographics [CHART]

via emarketer.com Socialbakers.com, an analytics firm that reports data directly from Facebook’s API, estimated Facebook users in Germany at 23.2 million in April 2012, but this may have included duplicate accounts. The firm found that users in Germany skew slightly more female, and that most users were between 18 to 34 years old. Read the…

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