Posts by David Erickson

Mainstream & Niche Marketing Tactics [TABLE]

via emarketer.com In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns was tried-and-true email marketing, which 78% of respondents said they used. Email newsletters were the No. 2 tactic (59%), followed closely by a social network presence (58%). This year, for…

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Eye-Tracking Heatmaps [GALLERY]

via businessinsider.com via businessinsider.com via businessinsider.com Thanks to eye-tracking technology, we can tell where people focus their attention. The results point to fascinating differences between men and women and useful insights into advertising and design. See the rest at Business Insider. Rate this post

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Multitainment Attention By Device [CHART]

via marketingcharts.com TV viewers might be busy playing games on their smartphones or using social networks on their tablets, but it looks like they still give most of their attention to TV, according to a May 2012 study from the Internet Advertising Bureau (IAB). In fact, while simultaneously engaging in TV-related activities on their devices,…

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QR Code Scanner Demographics & OS [CHART]

via marketingcharts.com Mobile barcode (or QR Code) scans by consumers were up 157% in Q1 2012 over Q1 2011, according to a report by Scanlife, the mobile barcode solution solution provider. ScanLife conducts its “Mobile Barcode Trend Report” annually to provide an analysis of consumer scanning traffic and marketer adoption of both two dimensional barcodes…

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Argentinian Mobile Phone Users, 2010-2016 [CHART]

via emarketer.com With nearly 1.4 mobile phone subscriptions per person, or 57.7 million total connections in 2011, mobile phones have become very common in the country. Mobile phone user penetration is behind subscriptions, but the market is still reasonably mature. As a result, mobile phone user penetration will grow relatively slowly from 77% of the…

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Media Consumption Habits Of Senior Execs, by Channel & Daypart [TABLE]

via emarketer.com Business executives in particular see these devices as near constant companions and are often outfitted with tablets and smartphones in higher concentrations than the general population. In October 2011, Doremus and the Financial Times found tablets and smartphones together constituted the second-most popular media that senior executives worldwide consumed during lunch breaks and…

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Vacationing Smart Phone/Tablet Owners [CHART]

via emarketer.com March findings from mobile research firm Prosper Mobile Insights showed US smartphone and tablet owners were very much tethered to these devices even while on vacation—a time once thought to be a screen-free period of relaxation. Just 2.2% of this audience left these devices behind; 78.8% not only took their devices with them…

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Demographics Of Geo- & Location-Based Services [TABLE]

via marketingprofs.com Younger smartphone owners are more likely than older ones to use both location-based information services and geosocial check-in services: 80% of those age 18-29 use location-based services, compared with 75% of those age 30-49 and 64% of those age 50+. 23% of those age 18-29 use geosocial services, compared with 17% of those…

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