Posts by David Erickson

Feedback Channels Online Consumers Know Of & Prefer [CHART]

via emarketer.com When it comes to making their voices heard to businesses, customers are showing they’re not shy about taking to the web. An April 2012 survey of US internet users conducted by Maritz Research found that, overall, consumers preferred using email to making a phone call when they sought to provide businesses with direct…

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Target’s Facebook Fans & Friends Purchase Behavior [CHART]

via emarketer.com The data showcased how earned media activity on Facebook affected consumers’ offline and online purchases. After being exposed to an earned brand impression from retailer Target on Facebook, 4% of fans made a purchase during the next four weeks, compared to 3.3% of fans in the control group. In addition, friends of fans…

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How Journalists Worldwide Source Stories [CHART]

via mediabistro.com In their Digital Journalism Study, Oriella surveyed 600 journalists and discovered that more than half (55 percent) used social channels such as Twitter and Facebook to find stories from known sources, and 43 percent verified existing stories using these tools. 26 percent of respondents said that they used social media to find stories…

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Global Online Ad Spending By Type, 2010-2014 [CHART]

via marketingcharts.com Rapid growth in social media and online video advertising is driving increases in the global display advertising market, which is forecast to rise by 20% annually from 2011 through 2014, according to a June 2012 forecast from ZenithOptimedia. The forecast calls for display advertising to account for 40% of global internet advertising in…

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Media Reach Deepest Among Affluent [CHART]

via marketingcharts.com Most media show higher levels of reach among affluent than lower-income households, finds TVB in survey results released in June 2012. This pattern is, somewhat predictably, most apparent for digital and mobile channels, but also holds true for traditional media such as TV, which has the largest reach. For example, TV’s reach increases…

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TV Advertising Influence Wanes With Age [CHART]

via marketingcharts.com Data from TVB’s “Media Comparisons 2012″ indicates that a plurality of respondents across all age groups believe that TV influences their purchase decisions the most. Interestingly, 18-34-year-olds are the most likely to report this (40.8%), with TV’s influence declining with age, to 36.5% of 35-64-year-olds and 32.7% of those aged 65 and older.…

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TV Most Influential Ad Medium For Purchases [CHART]

via marketingcharts.com When it comes to the advertising medium they find most influential in making a purchase decision, American adults are far more likely to point to TV (37.2%) than any other, including newspapers (10.6%), the internet (5.6%), and magazines (4.4%), per results from a TVB study released in June 2012. This result aligns with…

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52% Of Fathers Say They Do The Grocery Shopping [CHART]

via marketingcharts.com 52% of fathers claim they are primarily responsible for grocery purchasing decisions, with just 10% saying the responsibility belongs fully to someone else, according to [pdf] results from a Cone Communications survey released in June 2012. And while mothers may not necessarily agree (83% claim primary responsibility), 35% admit that fathers are exerting…

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