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Home » Articles for David Erickson

Telephone Survey Response Rates, 1997-2012 [CHART]

via marketingcharts.com Telephone survey response rates are on a precipitous decline, although telephone surveys that include landlines and cell phones and are weighted to match the demographic composition of the population continue to provide accurate data along most measures, finds the Pew Research Center for the People & the Press in a May 2012 report. […]

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May 18, 2012 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior, Uncategorized Tagged With: Chart, Consumer Research, Statistics, Surveys, Telephone Surveys

Likely Mobile Locations For Tablet Owners [CHART]

via marketingcharts.com While recent research shows that tablet owners do much of their online shopping at home, new data from the Media Behavior Institute reveals that tablet owners are more likely to find themselves in a range of out-of-home locations than the typical US adult. Capturing information from a nationally representative sample of tablet users […]

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May 18, 2012 By David Erickson
Filed Under: Mobile Behavior, Mobile Marketing, Online Behavior, Uncategorized Tagged With: Air Travel, Airport, Chart, eTailing, Food Marketing, Gyms, Mall Marketing, Malls, Mobile, Physical Fitness, Restaurant Marketing, Retail Marketing, Statistics, Tablets

Consumer Social Media Brand Interaction By UK Consumers, By Generation [CHART]

via marketingcharts.com The proportion of UK consumers who have interacted with companies through social media has almost doubled in just 8 months, from 19% in August 2011 to 36% in April 2012, according to [pdf] survey results released in May 2012 by Fishburn Hedges and Echo Research. Brand interaction over social media is highest among […]

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May 18, 2012 By David Erickson
Filed Under: Baby Boomers, Generation X, Generations, International, Millennials, Online Behavior, Silent Generation, Social Media Marketing, Uncategorized Tagged With: Chart, Europe, Social Media, Statistics, United Kingdom

Content-Related TV Multitasking [CHART]

via marketingcharts.com Indeed, according to the IAB’s “Screens to the nth,” those using smartphones while watching TV (”smartphone multitaskers”) outpace those using tablets and computers in a number of program-related areas. For instance, they are about twice as likely as tablet multitaskers to text, email, or IM with friends about the show (23% vs. 12%), […]

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May 18, 2012 By David Erickson
Filed Under: Consumer Behavior, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Social Television, Uncategorized Tagged With: Chart, Computers, Desktop Computers, Mobile, Multitainment, Smart Phones, Social Media, Statistics, Tablets, Television

TV Multitasking By Device [CHART]

via marketingcharts.com 63% of live TV viewers and 66% of DVR TV viewers say they used another device at least once the last time they watched TV, with the most common device used being a computer (53% and 50%, respectively), according to [pdf] a May 2012 report from the Internet Advertising Bureau. 16% of live […]

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May 18, 2012 By David Erickson
Filed Under: Consumer Behavior, Online Behavior, Uncategorized Tagged With: Chart, Mobile, Mobile Video, Multitainment, Multitasking, Smart Phones, Statistics, Tablets, Television

French Mobile Social Use, 2010-2014 [TABLE]

via emarketer.com eMarketer expects social networks to attract 21.9 million users in France in 2012, increasing to 23.6 million in 2013. While the total number of social network users in the country is impressive, the number of social network users accessing via mobile phones is even more noteworthy. This year, the number of mobile social […]

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May 18, 2012 By David Erickson
Filed Under: International, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Uncategorized Tagged With: Europe, French, Mobile, Mobile Social, Social Media, Statistics, Table

Frequency Of Alternative TV Viewing [TABLE]

via emarketer.com Viewers are not only availing themselves of new paths to content, they also are now watching shows in a variety of ways. More than one-third of respondents watched TV programs on an over-the-top device or via another alternative platform at least once a month, according to the survey. Streaming was the most popular […]

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May 18, 2012 By David Erickson
Filed Under: Mobile Behavior, Online Behavior, Uncategorized, Video Games Tagged With: Handheld Video Gamesf, iPad, iPhone, iPod, Mobile, Mobile Phones, Mobile TV, Mobile Video, Smart Phones, Statistics, Streaming Video, Table, Television, Xbox

Social TV Activities [TABLE]

via emarketer.com Research has also found that the conversations taking place on social networks are leading viewers to new shows. According to a January 2012 poll of US heads of TV households conducted by marketing research company Horowitz Associates, 19% of respondents had begun watching a show after reading about it on a social network […]

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May 18, 2012 By David Erickson
Filed Under: Online Behavior, Social Media Marketing, Social Television, Uncategorized Tagged With: Social Media, Statistics, Table

Retail Text Alert Interest, 2009-2012 [TABLE]

via emarketer.com The number of shoppers interested in receiving promotional texts has also climbed in recent years. As of February 2012, 31% of US mobile phone owners who did not already receive SMS message-based marketing said they were at least somewhat interested in such messages. And 10% said they were extremely interested in SMS messages. […]

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May 18, 2012 By David Erickson
Filed Under: Mobile Marketing, Uncategorized Tagged With: eTailing, Mobile, Retail Marketing, Statistics, Table, Text Message Marketing

Importance Of mCommerce To Mobile Owners, May 2010 & Feb 2012 [TABLE]

via emarketer.com Overall, US consumers are steadily embracing the idea of making purchases on their mobile phones. The survey found that the percentage of people who thought it was at least somewhat important to be able to make a purchase on their mobile phone had climbed to 38% in 2012, compared with 30% in 2010. […]

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May 18, 2012 By David Erickson
Filed Under: Consumer Attitudes, eCommerce, Mobile Marketing, Uncategorized Tagged With: eTailing, mCommerce, Mobile, Retail Marketing, Statistics, Table

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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