Posts by David Erickson

Mobile Gamers By Generation [CHART]

via marketingcharts.com The average age of a US or UK mobile device owner who has played a game on the device in the past month (”mobile gamer”) is 39.5, while among those only playing games on a tablet, the average age is 44.7, per findings [pdf] from a PopCap Games report released in June 2012.…

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Online Sources For Political Information, By Generation [CHART]

via emarketer.com Overall, news websites were the most commonly tapped resource for those looking for political information online; 47.7% of likely voters used them. But news sites were especially important among those ages 55 or older, with 53% of respondents from this group relying on them. Voters ages 18 to 34, no surprise, were significantly…

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Primary Source Of Political Information, By Gender [CHART]

via emarketer.com This change makes sense in the context of the results of an April 2012 online survey of US online adults conducted by Burst Media. The poll found that 27.7% of likely voters got their information about candidates and causes primarily on the internet, a 10% jump over 2008. In fact, the internet was…

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US Political Ad Spending By Media, 2008 & 2012 [CHART]

via emarketer.com Research firm Borrell Associates in March estimated that US political ad spending on the internet would total $159.2 million this year, thanks to all of the attention being paid to the presidential race. While that figure represents only 1.5% of total political ad spending this year, it’s also a massive 617% increase from…

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Location-Based Services Use Frequency [CHART]

via emarketer.com About one-third of respondents said they had increased their use of such services over the past year, while another third said their use had stayed about the same. Only 10% of those polled had reduced their use of geolocation apps or other products. Read the rest at eMarkerter. 0.0 00

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Top Concerns About Location-Based Services [CHART]

via emarketer.com almost one-quarter of respondents said their greatest privacy concern was having their information used for marketing purposes. The same percentage of people named having strangers know too much about their activities as their top worry. Read the rest at eMarkerter. 0.0 00

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Perceived Risks vs. Benefits Of Location-Based Services [CHART]

via emarketer.com Consumers are taking to the use of location-based services on mobile devices because of the convenience such services offer. A March 2012 poll of US mobile app users by global security association ISACA found that 58% of those who had smart devices had used location-based apps, compared with only 15% who had not.…

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Multitainment In Australia [CHART]

via emarketer.com According to a May 2012 Deloitte study, “Vox Populi: State of the Media Democracy,” a majority of consumers in Australia, like in the US, are multitasking while watching TV. The survey for the report, conducted from November to December 2011, found that only 40% of people focused solely on TV while watching; the…

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Tablet Shopping Frequency [CHART]

via emarketer.com Of this growing population of tablet owners, more than half reported shopping on their tablets at least once per week and 12% shopped daily, according to data released by rich media marketing platform provider Zmags in January 2012. Read the rest at eMarketer. 0.0 00

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American Tablet Use, 2010-2015 [CHART]

via emarketer.com In just over 12 months, tablet ownership has expanded beyond the early adopter set to include nearly all population groups. To reflect this rapid growth in tablet adoption and purchase intent over the past six months, eMarketer has raised its estimate for the number of tablet users in the US. The new forecast…

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