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Posts by David Erickson

Average CTR For Facebook Marketplace Ads By Country, Q1 2011-Q1 2012

In 2011, major marketers dramatically increased their spending on Facebook, buying up the site’s so-called “Premium” ad inventory—ads on users’ homepages and in other exclusive spots—in a quest to acquire “likes.” This year, some marketers have reduced spending on these Premium ads so they can reassess the ads’ effectiveness. As a result, Facebook has seen…

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