Buffer partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018. The most enaging topics posted as video content to Facebook include food, fashion and beauty, animals, do-it-yourself, and humor. The least engaging topics include finance and stocks, real estate, marketing and cars.
Naturally, if the world’s top Facebook Pages are posting an additional 20,000 pieces of content per day to the platform, there’s going to be an increase amount of competition in the News Feed and a decrease of engagement across the board.
This infographic from Ice Cube illustrates the differences between Google AdWords auction system and the Facebook advertising auction system.
This infographic from Quicksprout illustrates 10 elements that contribute to a successful website.
Keeping subscribers satisfied with products and services is one thing – but what about involuntary churn, such as through failed payments and credit card declines? Recurly dives into its data to provide some benchmarks.
The percentage of e-commerce sales made using a mobile phone decreased last year. That’s according to a report from Forrester Research, which says that mobile phones accounted for 36% of online retail sales last year, down from 43% in 2016.
Just 1 in 5 marketers say they use most or all marketing automation features available to them, and even fewer (18%) consider themselves to be Advanced or an Expert.
47% of registrants signed up for a webinar at least 8 days before the event, including about one-quarter (24%, up from 21% in 2016) signing up more than 2 weeks earlier.
Millennials in the US generally watch Comedy, Action/Adventure and Drama on TV but gravitate to News first on digital devices, finds a report from Oath.
This infographic illustrates some of the best practices contained in Facebook’s new guide for marketing on that platform and on Instagram.