Posts by David Erickson

Multitainment Behavior [CHART]

Chart: Multitainment Behavior

In this modern age of entertainment, one screen is no longer enough to satisfy most. eMarketer forecasts 180.8 million US adults will be two-screen viewers in 2019—meaning that 70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV.

Read More

Autoresponder Emails Per Cycle [CHART]

Chart: Autoresponder Emails Per Cycle

Autoresponder emails are a simple way of automating email, but how long should they be? A new report from GetResponse suggests that short and sweet is better – while open (96%) and click (39%) rates on single-message cycles are very high, those with more than 3 messages see a marked drop-off in response rates.

Read More