Gen Xers’ wearable usage is rising, albeit slower than it has in past years. By the end of 2018, 15.4 million Gen Xers will have used a wearable device at least once per month, up from 14.0 million in 2017.
23.8 million US millennials will have used a wearable device at least once per month. That’s roughly a third of the millennial population, according to our estimates.
Adoption of wearables among teens is low. Just one in 10 internet users ages 12 to 17—or 2.5 million teens—will use a wearable device in 2018.
This data visualization animated video by Interbrand brilliantly illustrates the rise and fall of brands according to brand value from 2000 to 2018.
This Generation X infographic reflects many of the attitudes of the generation sandwiched between the Baby Boomers & Millennials.
Marketing reports for February 2019 including Oscars & Super Bowl viewerships; Buffer’s vertical video report; Slack’s collaboration study; TikTok downloads; Pew telephone response rates; MIT’s artificial intelligence trends analysis; Backlinko’s content study; 2019 hiring trends; LinkedIn, Twitter & Tinder user numbers; digital camera sales; and 209 more reports.
This infographic from Headway Capital illustrates five ways small businesses use Facebook chatbots and eight tips for creating one.
B2B marketers are having trouble getting prospects to engage, according to recent research. So what helps influence decision-makers to make an initial engagement with a vendor?
Almost 6 in 10 respondents said this is a challenge for them in generating new leads, on par with last year’s results, when it was also their top lead generation challenge.
TV ads edge recommendations from friends and family as the top influencer of purchases for Gen Xers (born 1965-1981).