American adults’ biggest financial worry is the inability to pay the medical costs in the event of a serious illness or accident.
The top marketing priority for the coming year is actually converting contacts and leads to customers, cited by 70% of respondents.
One in four US internet users have stopped using products or services from a company in the last three months because of its political leanings or because of protests or boycotts.
According to eMarketer estimates, 35.6 million Americans will use a voice-activated assistant device at least once a month this year—that’s a jump of 128.9% over 2016.
Teens in the US are split when it comes to trusting the advertisements they see, read or hear.
According to data from SimilarWeb, Airbnb, one of the biggest successes of the sharing economy, is now drawing more traffic than any other hotel brand or metasearch site.
Some 59% of Americans say they prefer saving money to spending money, compared with 38% who favor spending.
Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.
American households are continuing to abandon their landlines and go wireless-only.
Google raked in almost $7 per monthly active user from advertising on its sites.