57% of consumers reported having flagged a promotional email as spam due to a brand sending either irrelevant or too-frequent emails.
List churn is a critical concern for email marketers, particularly given that list growth is one of their biggest challenges.
Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.
Saying the word ‘you’ just once in the first 5 seconds of a YouTube video can increase overall views by 66%.
86% of B2B marketers invest in social media marketing and a slight majority feel that social media is very important to their organization’s marketing efforts.
This infographic from Business Backer lists 36 tips for practicing sound email etiquette.
YouTube is the most popular channel among all generations for product review videos.
A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook.
60% of internet users said they were very concerned about the criminal use of AI technologies.
Consumers believe the technology can help solve a lot of problems, as well as assist them with any decisions they need to make—ultimately it’s convenient.