Among US smartphone users, Millennials were more amenable to the idea that their smartphones were tracking everything from physical activity to news preferences.
Facebook, Snapchat and Twitter are embarking on a massive land grab for video content, hoping to drive increased usage and capture a greater portion of digital video ad revenues with familiar ad formats such as pre-roll and mid-roll.
59% of app marketers thought of ad fraud as a serious problem that ad networks needed to address.
The vast majority of college grads don’t seem to think their social media accounts could negatively affect their chances of securing a job.
Live TV remains the most popular method of watching TV programming overall in the US. However, new media channels are catching up with the traditional way of watching TV shows.
Fewer than half of content marketers at for-profit and non-profit organizations (primarily B2B-focused) have a documented strategy for managing content as a business assets.
The most important objective of data-driven marketing isn’t customer acquisition. Instead, it’s a change in the way decisions are made.
48.9% of all Americans under the age of 18 identify as a race or ethnicity other than non-Hispanic white alone.
Marketers are continuing to prioritize the customer experience, focusing on making it more valuable, relevant, and easy to understand.
Engineers across industries most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase.