The use of voice assistants powered by artificial intelligence (AI) and voice-activated devices is exploding in the US and around the world. These technologies have the potential to improve the healthcare system and change the way healthcare brands, providers and patients interact.
The number of Baby Boomers watching digital video on a monthly basis might not be as high as younger generations, but the 37.7 million who will do so this year are more likely to use computers and streaming services than their smartphones.
This year, eMarketer estimates that 52.1 million US Gen Xers—or more than than three-quarters of the Gen X population—will watch digital video at least once a month.
This year, 65.1 million millennials will watch digital video at least once a month, according to eMarketer estimates.
This infographic from Salesforce illustrates five steps toward effective social media measurement.
This infogragphic illustrates the top six digital channels that deliver the highest marketing ROI.
Marketing reports for January 2019 including 2019 Edelman Trust Barometer; Gartner’s Enterprise AI Growth report; BuzzSumo’s B2B Content analysis; AWeber’s 2019 Email Marketing Statistics; Pew’s Generation Z Research; Hot Jobs of 2019; and 157 more reports.
Customer experience (CX) professionals are interested in learning about all phases of the customer journey, though they appear to de-prioritize the post-purchase stage.
Only 1 in 5 American adults say they tend to be loyal to specific brands and largely buy from them repeatedly, while one-third like to try out different products even when they know there’s one they like.
Fewer than 1 in 5 adults (18%) have ever purchased something directly on a social media site using features such as a social buy button.