Posts by David Erickson

Marketing Reports, Surveys & Polls For June, 2019

Marketing Reports

Marketing reports for June 2019 including YouGov’s survey about snooping on significant others’ phone; searchmetrics’ search diversity report; Litmus’ State of Email Engagement; Pew Research’s State of the News Media; SEMRush’s Voice Search Factors report; logo design analysis; and 303 other surveys, polls and reports.

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Amazon Search Depth [CHART]

Chart: Amazon Search Depth

One of the benefits of Amazon is that a shopper is rarely starved for choice. Yet, despite being presented with pages of options during a search, almost half (45%) of shoppers say they typically don’t scroll past the second page of results, per a report from Feedvisor.

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Privacy Concerns By Social Network [CHART]

Chart: Privacy Concerns By Social Network

In a March 2019 survey conducted by Morning Consult on behalf of ID Experts, an identity protection services firm, 39% of US internet users said they were “very concerned” about privacy and security on Facebook, and 29% said they were “somewhat concerned.” “Advertisers should pay attention to the types of data that people will be…

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