When considering teaming up with a brand, social influencers say they consider a variety of factors, but mainly they just want to be sure the brand’s values line up with their own.
Many millennial smartphone users in North America and the UK do transact via mobile—whether every day or a few times per week.
B2B firms that sell online are getting more sophisticated about their efforts.
This infographic by Campaigner illustrates tips to optimize your email open rates.
The use of social media marketing by small and medium-sized businesses (SMBs) in the US continues to grow.
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
Fully 28% of households now have just one person living in them, more than double the rate from 1960 (13%), reports the US Census Bureau.
Faced with a marketing email from a brand they don’t want emails from, US adults are as likely to unsubscribe from the list (41%) as they are to ignore the email (41%).
Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.
This heatmap illustrates how IKEA customers must follow one-way paths through the store unless they already know the routes to the exits.