Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.
In 2018, nearly seven in 10 US marketers used Instagram for marketing purposes. eMarketer expects Instagram to nearly double its US ad revenues this year to $6.12 billion.
In 2018, 28.3% of US marketers used Snapchat for marketing purposes. eMarketer expects Snapchat to make more than $660 million in US ad revenues, an 18.7% increase from last year.
Facebook had a tumultuous 2018. The #DeleteFacebook movement gained traction after the platform fell victim to several scandals. However, social media activists are not representative of the general population, as evidenced by Facebook’s continued audience growth. Facebook has also gotten called into multiple congressional hearings for how it handled its user data. But advertisers aren’t […]
In 2018, 84.0% of US companies with at least 100 employees and that distribute nonpromotional content for marketing purposes utilized digital content marketing. Adoption of digital content marketing hasn’t changed much in recent years. Among business-to-business (B2B) companies, adoption of digital content marketing in 2018 was slightly higher at 87%.
This infographic from AdWeek illustrates the causes that consumers care that brands care about.
This infographic from Email Monks (via MarketingProfs) illustrates seven tactics you can employ to increase the engagement with your email list subscribers.
The podcast audience is growing, and people are becoming heavier listeners over time.
Total Valentine’s Day spending across the U.S. is expected to be $20.7 billion this year, an increase of 6% over 2018′s $19.6 billion, according to the National Retail Federation.
Gen Xers had the highest average income before taxes last year, of roughly $95k, according to the latest annual Consumer Expenditure Survey from the Bureau of Labor Statistics, and they averaged the most spending, too.