Posts by David Erickson

US Sports Viewers By League [CHART]

Chart: US Sports Viewers By League

The US esports audience isn’t likely to reach Super Bowl proportions any time soon, but with viewer numbers expected to top 46 million in 2023, per eMarketer’s latest forecast, this is a large and growing segment of the sports entertainment ecosystem.

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Consumer Spending By Generation [CHART]

Chart: Consumer Spending By Generation

Marketers put a lot of time, attention, and valuable marketing dollars on targeting Millennials and Gen Z. There are some arguments to be made about how warranted that effort is, given that there’s a generation that has much more money to spend: Baby Boomers, according to Epsilon’s latest report on cross-generational marketing.

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