There are some key differences in the demographic makeup of each site’s news users. Instagram and Snapchat news consumers are considerably more likely to be nonwhite and younger.
Looking at the population as a whole, Facebook by far still leads every other social media site as a source of news.
Overall, three of the sites measured — Twitter, YouTube and Snapchat — had an increase in the share of their audience that gets news on the site.
Live TV remains the most popular method of watching TV programming overall in the US. However, new media channels are catching up with the traditional way of watching TV shows.
There’s one app millennials can’t live without, and it’s not Instagram, WhatsApp, or Snapchat.
This infographic from WeAreTop10 illustrates how to optimize your YouTube channel for best performance.
Virtual Reality has been slower to catch on in the US than Augmented Reality, and will not reach mass adoption in the foreseeable future.
Saying the word ‘you’ just once in the first 5 seconds of a YouTube video can increase overall views by 66%.
YouTube is the most popular channel among all generations for product review videos.
A majority of US social media users who comment, post, share or vote in response to content they view on TV do so on Facebook.