Social media user satisfaction remains steady this year though it is still in the lower tier of industries on this measure. The overall index for social media is unchanged at 73 on a 100-point scale, though some platforms are better rated than others.
Research has suggested that only about 1 in 10 teen Snapchat users are unique to the platform and not also using Instagram. But to what extent do Snapchat users use other social platforms on a given day?
Despite an increasingly competitive digital video space that is packed with new (and successful) properties, usage of YouTube remains strong and the unit continues to be an important part of parent company Alphabet’s portfolio.
This infographic from DCI highlights statistics that illustrate the appeal of influencer marketing.
US senior marketers estimated that Facebook and Google’s YouTube together command 66.1% of digital video ad spending.
A Pew Research Center survey of US social media users found that more are turning to Twitter, YouTube—and even Tumblr—to get news.
This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.
This infographic by Filmora.io illustrates insights into how to build followers to a YouTube channel.
YouTube might be a favorite for teens, but ad campaigns on YouTube may get a better response from Baby Boomers.
This infographic from Koeppel Direct illustrates the rise of live video streaming.