YouTube

e-Strategy Trends’ continually updated collection of YouTube marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.

TV Screen Use [CHART]

Chart: TV Screen Use

While TV devices have often been seen as a form of ‘traditional’ media by marketers, the reality is that some three-quarters of US households have an internet-connected TV.

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Fortune 500 Social Media Use By Platform, 2016-2018 [TABLE]

Table: Fortune 500 Social Media Use By Platform, 2016-2018

Facebook had a tumultuous 2018. The #DeleteFacebook movement gained traction after the platform fell victim to several scandals. However, social media activists are not representative of the general population, as evidenced by Facebook’s continued audience growth. Facebook has also gotten called into multiple congressional hearings for how it handled its user data. But advertisers aren’t…

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