Smartphone video viewers across the world are most likely to typically find the videos they watch on YouTube (62%), with social media platforms (33%) also a significant discovery source.
B2C marketers are most likely to be found using Facebook (96%) and Twitter (77%).
This infograph by PointRoll illustrates the history of online advertising.
Nearly nine in 10 US advertising executives polled said they planned to run a video ad campaign on Facebook in the coming year—the highest response rate out of all networks.
57% of US millennials checked Facebook at least once a day to get news and information.
35% of US 13-to-18-year-old smartphone and tablet users cited YouTube as a leading social media app they used—second only to Facebook.
54% of US teen internet users followed YouTubers on social platforms.
Slightly more than 6 in 10 youth aged 13-24 would try a product or brand suggested by a YouTube star.
Fully 94% of business-to-business (B2B) marketers in North America said they used LinkedIn to distribute content.
Nearly 30% of US internet users who shared digital videos they created said they used Instagram.