Despite an increasingly competitive digital video space that is packed with new (and successful) properties, usage of YouTube remains strong and the unit continues to be an important part of parent company Alphabet’s portfolio.
This infographic from DCI highlights statistics that illustrate the appeal of influencer marketing.
US senior marketers estimated that Facebook and Google’s YouTube together command 66.1% of digital video ad spending.
A Pew Research Center survey of US social media users found that more are turning to Twitter, YouTube—and even Tumblr—to get news.
This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.
This infographic by Filmora.io illustrates insights into how to build followers to a YouTube channel.
YouTube might be a favorite for teens, but ad campaigns on YouTube may get a better response from Baby Boomers.
This infographic from Koeppel Direct illustrates the rise of live video streaming.
This infographic from filmora illustrates some amazing facts, figures and statistics about YouTube for 2017.
Influencer-focused content marketing company Collective Bias polled its stable of largely female influencers to get a sense of their preferred social networks.