e-Strategy Trends’ continually updated collection of YouTube marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Four in 5 marketers believe that influencer marketing is effective. The likely reason, according to a report from Mediakix, is that a majority (89%) say that the ROI they generate from influencer marketing is comparable or better than other marketing channels.Read More
The number of YouTube viewers are expected to grow to 210 million by 2020. That’s a growth rate of 61.8% from 2018. During the following episode of the ‘Behind the Numbers’ podcast, eMarketer principal analyst Paul Verna talks about YouTube’s algorithm for video recommendations.Read More