Influence Of Social Networks On Purchase Path By Funnel Position [CHART]

YouTube is strongest at both introducing new products and helping to close the sale in the last stage.

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Types Of Influences During Customer Journey [INFOGRAPHIC]

Infographic - Types Of Influences During Customer Journey

According to Google, YouTube was an influential medium on the path to purchase for various consumer categories like vehicles, beauty products and smartphones.

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Top Travel Search Categories For Google & YouTube, August 2014 [CHART]

Chart - Top Travel Search Categories For Google & YouTube

Video views of travel-related content on YouTube are growing rapidly, according to Google, with half of those views during 2012 and 2013 being for ads.

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Most Innovative Tech Brands, August 2014 [CHART]

Chart - Most Innovative Tech Brands

Apple (98%) barely tops Samsung (97%) as consumers’ most innovative tech brand based on Brand Keys’ survey.

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Social Media Channels Used By Millionaire Investors, July 2014 [CHART]

Chart - Social Media Channels Used By Millionaire Investors

Roughly three-quarters of Millionaire investors (with $1-5 million in net worth, not including primary residence) report using social media platforms, with Facebook (57%) the most commonly-used.

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Customer Satisfaction With Social Networking Sites, 2013 vs 2014 [CHART]

Chart - Customer Satisfaction With Social Networking Sites

Customer satisfaction with social media websites improved by 3 points year-over-year to an average score of 71 on the ACSI’s 100-point scale.

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