The number of reviews on TripAdvisor surpassed 100 million in March 2013, bolstered by a 50% increase year over year.
27% of marketing execs shared content between Instagram and Twitter, 22% shared content with LinkedIn, 20% with foursquare, and 10% with Vine.
Internet Yellow Pages users were 51% more likely than smartphone users overall to have incomes above $100,000.
Customers were more likely to share bad customer service experiences than good ones, no matter what communication channel they used.
62% of B2B and 42% of B2C customers purchased more after a good experience, while 66% and 52% respectively stopped making purchases after a bad experience.
Google Maps was the No. 1 app used for local searches on phones and tablets, at 35% and 25%, respectively.
29% found LinkedIn to be effective, up from 10% in the May 2012 survey, while one-quarter saw Twitter as effective, up from 7% in the earlier survey.
Including mobile audience counts into a web property’s total audience makes a significant difference to reach and rankings.
Pew Internet & American Life project presentation that takes a look at museum marketing and how arts organizations are using online communications.