Some 19% of American adults visit a company’s Facebook page each day from a computer, and a similar proportion (17%) do so every day from their mobile phone.
Several fast-growing social media services began offering themselves as platforms for advertisers this year.
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.
Facebook will increase its share from 5.82% in 2013 to 7.79% in 2014—by far the largest among the US-based companies included in our forecast.
Microsoft will grow its net worldwide ad revenues by more than 20% over 2013 to reach $3.56 billion.
Some 46.5% of respondents said they read or update Facebook daily from a computer, with 29.3% doing so daily from a mobile phone.
Google still dominates browser-based searches on mobile devices, but niche search apps are also becoming much more prevalent.
This infographic illustrates the online behavior of home improvement customers by generation.
Retailers are lagging in bridging online and offline customer experiences.
Among American respondents, a leading 68% reported visiting a search engine site at least once a week, with social networking sites (59%) and portal sites (for checking email, such as Gmail) next (50%).