Google still owns a plurality of the mobile advertising market worldwide, taking a portion of nearly 50% in 2013.
Experian Marketing Services has released a report segmenting US smartphone owners into 7 groups.
Globally, Google dominates the mobile ad landscape, with a 48.76% market share.
Google and Facebook grabbed the greatest shares of net US mobile ad revenues, with Facebook jumping from 9.0% to 16.0% between 2012 and 2013.
The company is expected to see its share of global mobile internet ad revenues reach 15.8% this year, up from just 5.35% in 2012.