Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.
This year’s Local Search Association Local Media Tracking Study gauged how consumers use different media channels based on business category.
While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.
US small and medium-sized businesses were seeing more success with their website than any other channel.
Google still dominates browser-based searches on mobile devices, but niche search apps are also becoming much more prevalent.
Local media revenues are expected to increase from $133.2 billion last year to $158.6 billion in 2018.
BIA/Kelsey estimates total advertising spending on local media this year to be $132.7 billion.
While 85% of respondents believe it’s important to be seen on major search, mobile, and directory sites such as Google, Yahoo, Yelp, and Yellow Pages, 49% of small businesses have never updated their online listings, and exactly half have seen listings for their businesses that are not accurate.