Smartphones have grown to represent half of all paid search clicks during Q4 2017. While smartphones passed that mark on Google a year earlier, they’ve yet to have the same impact on Yahoo and Bing, dragging down their cross-platform average.
Google and Facebook accounted for about 63% of US digital ad revenues in
2017. With the duopoly taking in almost two-thirds of US digital ad revenues, that leaves around a third of the market for every other firm to compete for.
Flipboard is becoming one of the biggest drivers of traffic to news stories on mobile.
Major ISPs such as Comcast, AT&T and Verizon have recently made (or are planning to make) large investments in content companies.
Facebook ranked second behind Google and YouTube in a list of properties that marketers said they planned to use for digital video advertising.
TV news and TV debates are still the primary ways in which US internet users research and learn about political candidates prior to elections.
This infographic from SSLs.com highlights some of the milestones of internet history, from the first email to the first eCommerce transaction to the first tweet.
Google commands 32.9% of mobile ad revenue in the US, or nearly $10.02 billion.
Mobile has grown to account for an estimated 45% share of US organic search traffic in Q1.
Facebook, which in Q4 2014 looked in danger of surrendering its lead in social logins to Google, has widened the gap again in Q1.