Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.
Content shared by friends and family members (72%) and content shared by a work colleague or peer (59%) – independent of who created the content – are the most trusted.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Among paid media channels, traditional media outperform online and mobile ads in trust.
B2B decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms.
Higher response and engagement rates are the No. 1 reason to use personalized content.
More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
This infographic from think with Google illustrates five holiday shopping trends you’ll want to keep an eye on for the 2015 retail season.
One-third of US adults report having ever used social media to ask a customer service question.
Baby Boomers are projected to soon account for 70% of disposable income.