Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software.
31.0% of respondents said they downloaded an app because a friend recommended it.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
App store search accounts for more than 67% of actual new app discovery.
More than one-third of US internet users said they first find out about small businesses when researching online.
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.
TV news and TV debates are still the primary ways in which US internet users research and learn about political candidates prior to elections.
Almost 6 in 10 online consumers worldwide have recommended companies that they trust in the past 12 months.
69% of US internet users find TV news to be the most effective political marketing channel.