App store search accounts for more than 67% of actual new app discovery.
More than one-third of US internet users said they first find out about small businesses when researching online.
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.
Word-of-mouth edges TV ads and online ads as the leading way by which teens hear about new brands.
TV news and TV debates are still the primary ways in which US internet users research and learn about political candidates prior to elections.
Almost 6 in 10 online consumers worldwide have recommended companies that they trust in the past 12 months.
69% of US internet users find TV news to be the most effective political marketing channel.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Most people don’t shop in isolation. They are inspired, informed and assured by others throughout the path to purchase.
Content shared by friends and family members (72%) and content shared by a work colleague or peer (59%) – independent of who created the content – are the most trusted.