Nearly half of 13- to 17-year-old respondents said their favorite way to communicate with friends was in person.
A number of promotional tactics appear to affect Millennial shoppers’ brand decisions more heavily than the average shopper, according to a SymphonyIRI report released in June 2012.
Social Media That Most Effects American Moms’ Purchase Decisions [CHART]Rate this post via emarketer.com A March survey of US mom internet users by Totsy verified BabyCenter’s conclusions. While product reviews had the greatest effect on purchase decisions for about half of moms polled, nearly 21% of moms said that friends’ opinions online contributed most to […]
Local Business Recommendation Methods, 2011 & 2012 [CHART]Rate this post via marketingcharts.com Word-of-mouth is still the most popular way for consumers to recommend local businesses, though social channels are figuring more into the equation, finds a BrightLocal survey, the results of which were published in June 2012 on Search Engine Land. 77% of the survey […]
Email Drives Virtual Event Registration [CHART]Rate this post via marketingcharts.com Email is overwhelmingly the top driver of virtual event registration, according to an August 2011 survey from MarketingProfs and Trendline Interactive, sponsored by ON24. Data from “The Practicalities of Virtual Events” indicates 83% of virtual event attendees have heard about an event through email. Only […]
Relevance Of Information Sources [CHART]Rate this post via marketingcharts.com The Nielsen survey also asked respondents to identify which advertising and brand messaging platforms are the most relevant to them when searching for information about the products, finding that the relevancy results often mirrored the trust responses. Recommendations from friends and family again topped the list, […]