Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.
Americans are more likely to trust news that they read about in the ewspaper or see on TV than they are to trust what they read online.
More US teens say they get their news from social networking sites (49%) and family (47%) than from any other source.
Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.
Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.
Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software.
31.0% of respondents said they downloaded an app because a friend recommended it.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.