Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
Live TV remains the single most common place to watch viewers’ new favorite shows, with 34% saying that’s their viewing source.
Forget offline channels. Marketers are turning to online media to get their news, and that has implications for PR placements.
Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software.
31.0% of respondents said they downloaded an app because a friend recommended it.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
App store search accounts for more than 67% of actual new app discovery.
More than one-third of US internet users said they first find out about small businesses when researching online.
Word-of-mouth influences the purchases of more US consumers than TV ads, a finding that holds true across generations.