Women

e-Strategy Trends’ continually updated collection of trends and statistics about the online behavior of women for marketing, public relations, advertising and strategic communications professionals.

Social Media Behavior Of American Moms vs. General Population [CHART]

via emarketer.com In February, a BabyCenter study further revealed how much more likely moms were to regularly use social media compared with the general population—80% vs. 55%, respectively. Additionally, moms were more likely than the general population to have over 200 friends and to “like” brands. Read the rest at eMarketer. Rate this post

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Primary Source Of Political Information, By Gender [CHART]

via emarketer.com This change makes sense in the context of the results of an April 2012 online survey of US online adults conducted by Burst Media. The poll found that 27.7% of likely voters got their information about candidates and causes primarily on the internet, a 10% jump over 2008. In fact, the internet was…

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Mobile Twitter User Demographics [TABLE]

via pewinternet.org As with our general Twitter usage findings, cell owners ages 18-24 are more likely than older cell owners to use Twitter within the context of their mobile devices—fully one in five 18-24 year old cell owners (22%) use Twitter on their phones, and 15% do so on a typical day. African Americans and…

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Twitter Demographics, 2012 [TABLE]

via pewinternet.org Several demographic groups stand out as having high rates of Twitter usage relative to their peers: African-Americans — Black internet users continue to use Twitter at high rates. More than one quarter of online African-Americans (28%) use Twitter, with 13% doing so on a typical day. Young adults — One quarter (26%) of…

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Pinfluence [CHART]

via emarketer.com Pinterest, in particular, is becoming an ever-more trusted network for female social network users looking for recommendations. According to February data from BlogHer, 81% of active female Pinterest users trusted the site for information and advice—even more so than Twitter and Facebook. Sites like Pinterest are also fostering a high degree of influence,…

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Demographics Of Geo- & Location-Based Services [TABLE]

via marketingprofs.com Younger smartphone owners are more likely than older ones to use both location-based information services and geosocial check-in services: 80% of those age 18-29 use location-based services, compared with 75% of those age 30-49 and 64% of those age 50+. 23% of those age 18-29 use geosocial services, compared with 17% of those…

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US Facebook Ad Performance Metrics by Gender, 2011 [CHART]

via emarketer.com In the US, in almost every instance, costs per click and CPMs were higher for both genders than worldwide rates in each quarter of 2011, and clickthrough rates tended to be higher too. Similar to worldwide behaviors, differences between the clicking rates of men and women were pronounced in the US: During Q4,…

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