One-quarter of marketers planned to increase spending on email marketing.
Tablet (2.45%) and smartphone (1.14%) conversion rates trailed traditional computers (3.15%) again in Q1.
The number of UK smart phone users who own and use an Android phone at least monthly is expected to total 18.3 million this year.
Android took over as the top smart device platform on the Opera Mediaworks platform in Q1, with about 43% of traffic, versus 38% for iOS devices.
Among US smartphone owners, Android-based handsets are the most popular, and eMarketer estimates that they will reach 50.0% penetration this year.
Android, which grew rapidly in popularity soon after its release, fell from triple-digit to double-digit increases in users in 2012—that year its growth rate actually lagged behind iOS.
eMarketer estimates there will be 140 million smartphone users in the US by the end of this year, up from 121.4 million last year and set to reach 159.9 million by 2014.
In May 2013, Android was ahead of iOS by 3 percentage points; Android ran on 28% of mobile phone owners’ smart phones, compared with 25% on iPhones running iOS.
70% of 100 select luxury brands had at least one iOS mobile app in January 2013—the same percentage that had one in December 2011.
About 63% of mobile developers are very interested in using HTML5 to build their apps.