Roughly two-thirds of multicultural customers are now using social media (up 8% points from 2010) and mobile marketing (up 5% points).
Statista created this infographic to illustrate the demise of the Encyclopedia Britannica at the hands of Wikipedia.
Search engine marketing, company websites, email and online ads via third-party websites are the tactics most likely to be measured.
52% of organizations’ social media budgets are estimated to be allocated to social networking, while 13% are spent on blogs, 11% on microblogging & 7% on wikis.
via emarketer.com In a Q4 2011 survey of worldwide online consumers, Oracle found that online users valued having a number of pathways to customer service support, including through social media, click-to-call services and instant messaging. Given Facebook’s dominance of the social media landscape, it should surprise no one that 46% of those polled anticipated that […]