The top content formats produced by content marketers in the US are research/original data, infographics and product reviews.
86% of B2B marketers invest in social media marketing and a slight majority feel that social media is very important to their organization’s marketing efforts.
Companies’ top content marketing priority this is growing their SEO/organic presence.
48.6% of executives surveyed say that the quantity of content provided to salespeople meets or exceeds expectations.
Visual content such as videos and infographics are considered effective by more marketers than blog posts and articles.
More than 6 in 10 executives and enterprise companies (more than $1 billion in annual revenues) say they receive personalized sales outreach from vendors at least often.
Just 12% of B2B marketers described their content marketing strategy as a high-performance engine.
B2B vendor websites are often lacking the content elements buyers perceive as being most important.
When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus.
Videos are a particularly challenging content type to create, although respondents also see value in them.