The US differs from some European countries when it comes to the popularity of various messaging apps.
About 5.6 million more people have gotten on board with WhatsApp.
Rate this post eMarketer analysts and hosts Marcus Johnson and Bryan Yeager start things off by discussing evidence of how quickly the mobile messaging landscape is changing, including recent developments like the release of Instagram’s Stories feature that works in a way eerily similar to Snapchat Stories, as well as Google’s two new messaging-related apps: […]
Almost 8 in 10 Americans aged 12 and older currently use some form of social media, according to the latest annual Infinite Dial report [PDF] from Edison Research and Triton Digital.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
YouTube, Snapchat and Instagram are considered cool by the largest share of US online teens (12-17) who are monthly users of the platforms.
Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon.
Some 73% of Americans aged 12 and older use a social networking site or service, up from 67% last year.
Consumers’ emotional expectations from brands continue to grow but brands are failing to keep pace.
Amazon, Apple, YouTube and What’s App are among this year’s brand loyalty leaders.