While SEO & email still bring prospects to the door, social media entices them to enter a dialogue, pick up some information of value & step into the sales funnel.
Among the biggest changes overall was the decrease in the importance of sales vs. two years prior.
Compared to email (2.82%) and social media (1.55%), search (31.43%) is easily the primary driver of direct e-commerce traffic.
The greatest benefit of social media was increasing exposure, cited by 89% of respondents, while another 75% said it helped increase traffic.
Netflix accounts for 32.3% share of North American peak downstream fixed access traffic, a slight dip from H1 2012, with YouTube next at 17.1%.
An analysis of web traffic trends in March shows that lifestyle sites saw an uptick in traffic, with unique visitors to gay and lesbian sites up 40% month-over-month to 11 million, and visitors to religion and spirituality sites increasing by 11%, to 37.5 million.
25% of marketers surveyed indicate that their team employs a growth hacker.
Bot traffic is up again in Q1, even after a spike in Q4.
The top-performing retailer site studied got 13% of internet traffic from tablets.
The top-performing site that got the greatest share of traffic from smart phones was in the media and entertainment category.