Over the past couple of years, search has overtaken direct as the leading referrer of mobile phone traffic in North America.
Once again, search has grown a small amount, up to 44.5% of total referral traffic in 2015.
Total unique visitors to US newspaper websites rose 17% year over year to 166 million, compared with 142 million in October 2013.
Some good news on the bot traffic front, as levels of suspicious web activity dropped to 45% – still a high figure, but an improvement nonetheless from the high of 61% in Q4 2013.
More B2B (86%) than B2C (77%) marketers are using content marketing this year.
Web traffic as well as followers, fans and group size—simple and relatively useless figures—ranked second and third.
Suspicious US web traffic was down from a high of 61% in Q4 to 55% in Q1, which Solve Media attributes to lower ad spending after the holiday season.
Android took over as the top smart device platform on the Opera Mediaworks platform in Q1, with about 43% of traffic, versus 38% for iOS devices.
Referral traffic from Facebook is rapidly increasing, to the extent that as of March, the social network referred more than one-fifth (21.3%) of traffic to the average website.
Pinterest is way more important than Twitter or Reddit for referral traffic.