One-third of SBOs said new or existing clients engaged with them through their websites at least daily.
Website Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of website marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Just 30.8% of small-business owners (SBOs) in North America were satisfied with the volume of new clients they got online.
Lead nurturing (52%) and analytics and reporting (51%) are the most valuable features of a marketing automation system.
This infographic highlights the 2015 Nonprofit Communications Trend Report, based on an online survey of 1,535 nonprofits in the U.S. and Canada.
Customer and employee referrals ruled when it came to this part of the pipeline, as 14.7% of referral leads that converted to opportunities resulted in a sale.
3.63% of B2B leads generated from customer and employee referrals resulted in a sale.
45.1% of marketers in Canada, the UK and the US said mobile platforms accounted for 30% or less of website traffic.
B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.
Social media, cited by 93%, was the top content tactic nonprofit professionals used.
While fundraising ranked as the No. 1 content marketing goal among nonprofits in August 2013, cited by 79%, it fell far down the list this year.