The US magazine audience grew 9.3% between December 2013 and December 2014, from 1.43 billion to 1.59 billion.
Website Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of website marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
While seniors may see their prescriptions pile up over the years, they don’t turn to—or trust—pharmaceutical companies very much.
43% of marketers said prompting website visitors to opt in to company emails was effective, and just 16% said this was the most difficult.
One-third of SBOs said new or existing clients engaged with them through their websites at least daily.
Just 30.8% of small-business owners (SBOs) in North America were satisfied with the volume of new clients they got online.
Lead nurturing (52%) and analytics and reporting (51%) are the most valuable features of a marketing automation system.
This infographic highlights the 2015 Nonprofit Communications Trend Report, based on an online survey of 1,535 nonprofits in the U.S. and Canada.
Customer and employee referrals ruled when it came to this part of the pipeline, as 14.7% of referral leads that converted to opportunities resulted in a sale.
3.63% of B2B leads generated from customer and employee referrals resulted in a sale.
45.1% of marketers in Canada, the UK and the US said mobile platforms accounted for 30% or less of website traffic.