This year, 204.2 million people in the US will watch digital video content via any device at least monthly, representing 78.6% of internet users and 63.5% of the population.
Website Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of website marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.
Marketers have embraced real-time marketing tactics to reach a multitude of goals, and their efforts aren’t just limited to social media.
Econsultancy found that the most common use of data modeling was for attribution, among both client-side marketers and agency professionals worldwide.
Understanding buyer needs or pain points counts as the most important go-to-market strategy for a product launch.
Typing a domain name into a browser’s address bar remains a common internet behavior.
When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus.
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.
US small and medium-sized businesses were seeing more success with their website than any other channel.
B2B content marketers may need an intro to mobile, based on polling by Regalix, which found that mobile played a minimal role in such marketing efforts.