Econsultancy found that the most common use of data modeling was for attribution, among both client-side marketers and agency professionals worldwide.
Website Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of website marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Understanding buyer needs or pain points counts as the most important go-to-market strategy for a product launch.
Typing a domain name into a browser’s address bar remains a common internet behavior.
When it comes to making B2B purchase decisions, Millennials and Gen Xers are more likely than Baby Boomers to believe in the importance of consulting their colleagues and earning team consensus.
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.
US small and medium-sized businesses were seeing more success with their website than any other channel.
B2B content marketers may need an intro to mobile, based on polling by Regalix, which found that mobile played a minimal role in such marketing efforts.
The US magazine audience grew 9.3% between December 2013 and December 2014, from 1.43 billion to 1.59 billion.
While seniors may see their prescriptions pile up over the years, they don’t turn to—or trust—pharmaceutical companies very much.
43% of marketers said prompting website visitors to opt in to company emails was effective, and just 16% said this was the most difficult.