Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
Newsletter sign-ups are the top features of B2B websites.
Advertisers are primarily measuring the outcome of their TV ad campaigns on the bases of increased brand awareness (49%) and increased sales (44%).
Almost two-thirds of social media marketer said that increasing audience engagement was crucial.
B2B decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms.
LGBT websites and blogs remain the most popular form of media among Millennial LGBTs.
This year, 204.2 million people in the US will watch digital video content via any device at least monthly, representing 78.6% of internet users and 63.5% of the population.
While search engines are leaders in the way that consumers look for local businesses and services, other media platforms and competition cannot be ignored.
Marketers have embraced real-time marketing tactics to reach a multitude of goals, and their efforts aren’t just limited to social media.