This Parse.ly data reflects the upward trend in referral traffic from Google (all – including AMP – Google’s Accelerated Mobile Pages format) and declining trend in referral traffic from Facebook specifically (all Facebook – including Instant Articles).
Website Marketing Statistics & Trends
e-Strategy Trends’ continually updated collection of website marketing trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Google was the top overall traffic referrer for the year, and owned a 36.82 percent share of visits during the second half of 2017.
According to a report by Shareaholic, the percentage of website traffic coming from Facebook has already declined drastically in the second half of 2017.
Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
Newsletter sign-ups are the top features of B2B websites.
Advertisers are primarily measuring the outcome of their TV ad campaigns on the bases of increased brand awareness (49%) and increased sales (44%).
Almost two-thirds of social media marketer said that increasing audience engagement was crucial.
B2B decision-makers are clear on who they trust, and who influences them, when thinking about what to buy for their firms.
LGBT websites and blogs remain the most popular form of media among Millennial LGBTs.