![eCommerce Traffic Browser Share [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/08/monetate-browser-share-ecommerce-traffic-q22012-aug2012-150x150.png)
Mobile Safari (15.11%) and its desktop counterpart (13.65%) combined to account for 28.76% of traffic to e-commerce websites in Q2 2012.
AdAge Web Page Eyetracking [HEATMAP]
![AdAge Web Page Eyetracking [HEATMAP]](http://trends.e-strategyblog.com/wp-content/uploads/2012/08/as-youd-probably-guess-more-eyes-are-reading-the-pictures-and-headlines-on-this-ad-age-page-than-anything-else-150x150.jpg)
On this Daily News page at AdAge.com, people focus more on the photos and headlines than anything else.
Website Preferences For Mobile Shopping [CHART]
![Website Preferences For Mobile Shopping [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/08/adobe-mobile-site-preference-reasons-august-2012-150x150.png)
For mobile owners who prefer using a website than an application when shopping on their device, convenience/ease (39%) and additional features (21%) are the primary reasons for doing so.
Landing Page Optimization Tactics For Balancing Lead Quality & Quantity [CHART]
![Landing Page Optimization Tactics For Balancing Lead Quality & Quantity [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2012/07/chartofweek-06-26-12-150x150.png)
35% of companies require all fields to be completed on their website forms.
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