B2B vendor websites are often lacking the content elements buyers perceive as being most important.
87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.
This infographic from Sumall illustrates some of the details of Google’s mobile search algorithm change that favors mobile-friendly websites for mobile search visibility.
Form conversion rates continue to depend more on the type of form being used than the number of fields in the form.
Just 56% of news organizations’ mobile sites featured social sharing buttons on their homepage.
Among print news and media sites studied, 40% served dedicated mobile versions.
Mobile site experiences are failing to keep up with visitors’ expectations, details NetBiscuits in a survey of 6,000 mobile web users across 6 countries.
Half of end user buyers don’t see reimbursement policies as being a significant barrier to their making online purchases themselves.
This chart from FormStack illustrates the number of fields and the conversion rates for common form types.
B2B buyers are resembling consumers in their eCommerce preferences and expect vendors to have cross-channel visibility and omni-channel fulfillment options.