Typically, positive online reviews motivate US internet users to visit the business’ website, rather than the business itself—which was the No. 2 response.
A majority of consumers don’t trust websites that suffer from security and usability issues.
Annual search engine ranking studies by Moz and Searchmetrics rely on slightly different methods to arrive at their conclusions about what’s important and what’s not to the future of SEO.
Consumers engage with 20% of B2C content on average, though average engagement with B2B content is higher (50%).
More than three-quarters of US consumers use customer reviews to determine the legitimacy of a site that sells brand name products.
Most small and medium-sized businesses based in the US still don’t have a mobile-optimized website.
More than 7 in 10 US SMBs are buying some type of digital services today.
Relevant content creation is by far the most effective SEO tactic.
Mobile isn’t yet a top priority for B2B companies, with only about half of respondents reporting making investments in mobile marketing.
B2B vendor websites are often lacking the content elements buyers perceive as being most important.