Google search ranking factors no longer apply universally but must be analyzed on an industry-specific basis.
Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.
This infographic from WordPress SEO plugin Yoast illustrates the elements of WordPress themes.
Considering that adults in the US visit an average of only about 50 sites per month, driving user loyalty is an important factor for brands today.
The number of different touch points and complexity of the customer experience (CX) ranks as the greatest barrier preventing organizations from improving CX.
A high-performing website is again more important to consumers than fresh and updated content, a consistent cross-screen experience and personalized content.
This buyer’s journey budgeting infographic from IBM and The CMO Club illustrates that content generation is the biggest expenditure for the CMOs surveyed.
The visual web is many things to many people—and marketers.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Among paid media channels, traditional media outperform online and mobile ads in trust.