Consumers are notoriously laissez-faire about privacy when it comes to their own behavior, such as taking advantage of public Wi-Fi.
Roughly 7 in 10 B2C content marketers agree that they frequently consider how their content impacts the overall experience a person has with their organization.
The presence of analytics skills on the marketing team is viewed as the most critical success factor for effective marketing over the next 2 years.
US small and medium-sized businesses (SMBs) use a variety of different metrics to gauge the success of their social media efforts.
Marketers are constantly looking to better understand consumers and ultimately deliver an engaging experience.
This infographic illustrates the marketing technology universe with 947 different companies that provide software for marketers.
64% said tag management systems’ most important data capability was providing a managed service for collecting and segmenting data.
Nearly three-quarters said improved analytics implementations was a benefit of tag management systems.
Marketers most commonly saw Immediate Opportunity (defined as useful within the next 12 months) for customer profile data, web data and location data.