The world of email marketing has changed pretty significantly over the past five years. Where desktop clients like Outlook were once a more important delivery medium, readers of email are now in the thrall of mobile clients and webmail services like Gmail.
More than half of email opens worldwide took place on mobile devices this past holiday season.
68% of respondents to the survey say that email marketing is core to their business; by comparison, 46% say the same about social.
51% of email opens occurred on a mobile device during December 2013.
Among American respondents, a leading 68% reported visiting a search engine site at least once a week, with social networking sites (59%) and portal sites (for checking email, such as Gmail) next (50%).
54% of Gmail emails were opened on either an iPhone or Android device, and another 9% opened on the iPad.
47% of worldwide emails in August were opened on a mobile device, up 3% from July and an increase of 24% year over year.
Social networking is used by more than six in 10 web users via PC, mobile and tablet.
4 in 10 emails sent are now being read on a mobile device, up 300% in the past 2 years alone.
This infographic by Litmus takes a look at the market share among email clients.