Webinars

Webinar Conversion Rates

Chart: Webinar Conversion Rates

47% of registrants signed up for a webinar at least 8 days before the event, including about one-quarter (24%, up from 21% in 2016) signing up more than 2 weeks earlier.

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Video Marketing Content Types [CHART]

Chart: Marketing Video Content Types

Marketers are brimming with enthusiasm about video. More than 9 in 10 believe that video content is becoming more important, while 7 in 10 report that video converts better than other content formats and almost three-quarters feel that the ROI is steady or improving.

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