47% of registrants signed up for a webinar at least 8 days before the event, including about one-quarter (24%, up from 21% in 2016) signing up more than 2 weeks earlier.
Marketers are brimming with enthusiasm about video. More than 9 in 10 believe that video content is becoming more important, while 7 in 10 report that video converts better than other content formats and almost three-quarters feel that the ROI is steady or improving.
The most important objective of a lead generation strategy is to increase lead-to-customer conversions.
Events are one way for B2B marketers to engage and advance their relationships with customers.
Content marketing is more entrenched among B2B (88%) than B2C (76%) firms in North America.
Almost 9 in 10 marketing, sales and business professionals surveyed around the world say that video marketing’s effectiveness is on the rise.
Webinars are a popular marketing tactic—especially for B2B marketers—and research indicates many believe they can be highly effective.
Word-of-mouth works in B2C marketing and it sustains its power in the B2B world too
The percentage of webinar registrants who attend live has consistently hovered in the 35-45% range for marketing webinars,
B2B content marketers may need an intro to mobile, based on polling by Regalix, which found that mobile played a minimal role in such marketing efforts.