The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Events are one way for B2B marketers to engage and advance their relationships with customers.
Almost 9 in 10 B2B marketers agree that a deep understanding of their buying audience is critical to creating content that engages buyers.
B2B vendor websites are often lacking the content elements buyers perceive as being most important.
Videos are a particularly challenging content type to create, although respondents also see value in them.
Despite increasing pressures to prove their worth, American CMOs continue to have difficulty quantitatively demonstrating the impact of their activities.
Customer and employee referrals ruled when it came to this part of the pipeline, as 14.7% of referral leads that converted to opportunities resulted in a sale.
3.63% of B2B leads generated from customer and employee referrals resulted in a sale.
B2B marketers will average an increase of 6% in their budgets this year, with 51% expecting budget increases as opposed to 8% seeing decreases.
Social media, cited by 93%, was the top content tactic nonprofit professionals used.