While midweek is the best time to host a webinar, the midday hours during or just after lunch — noon to 3 pm (EST) — are the sweet spot during the business day, accounting for 66% of all webinar attendance.
Given the B2B audience nature of the medium, the sweet spot of webinar marketing from a media planning point-of-view is midday and midweek, according to findings of an exhaustive analysis of webinar marketing events held in 2017.
Seven in 10 Americans ages 50 and older own a smartphone, says the AARP in research, and those Americans are most likely to use their devices for messaging.
Wyzowl conducted a worldwide survey of marketers in December 2017, finding that YouTube and Facebook were considered the first- and second-most effective video platforms for marketing—in that order.
Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.
Blogs and videos top the list of content types produced by US B2B marketers, each being used by 82% of respondents.
Engineers across industries most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase.
Four best practices can lead to significant lifts in conversion rates from marketing qualified leads to sales.
The leading reason why companies don’t invest more money in digital marketing is a generally restricted budget for all types of marketing.
Events are one way for B2B marketers to engage and advance their relationships with customers.