The most important objective of a lead generation strategy is to increase lead-to-customer conversions.
Just 12% of B2B marketers described their content marketing strategy as a high-performance engine.
B2B marketers pointed to video as one of the top three most effective content marketing techniques.
86% B2B marketers reported using content marketing, down from 93% last year and 91% in 2012.
More B2B (86%) than B2C (77%) marketers are using content marketing this year.
This infographic by uberflip illustrates some content marketing trends B2B marketers can expect in 2015.
Compared to last year, the average number of tactics used has risen from 12 to 13.
This infographic from LinkedIn illustrate’s B2B content marketing efforts.
The overwhelming majority of respondents—90%—had used content marketing in 2013, compared with 86% of companies who did so the year before.
94% of marketers in the United Kingdom are using content marketing, making this activity more entrenched than in North America and Australia.