After a surge this past holiday season – when 4% of U.S. adults reported they acquired their first smart speaker device — ownership is up 128% since January 2017, to now one in six Americans (16%) having a smart speaker.
For the time being, the most common use cases for Smart Speakers among households owning these devices are general questions, weather and streaming music.
Almost 1 in 5 AM/FM radio listeners report spending more time listening to the radio this year than last, close to twice the proportion of listeners who are tuning in less.
Map usage has exploded in the smartphone era, with double-digit gains in users and usage now accounting for billions of minutes of mobile device time each month.
Smart phones were more than twice as popular as tablets for mobile pinning.
Time spent accessing the internet on smartphones matched online time spent with PCs in January.
Over 62% said they watched TV less because of the time they spent online.
Weather apps are regularly used by 46% of Americans, easily topping banking/financial apps (29%), music-related apps (28%) and news apps (25%).
Among American respondents, a leading 68% reported visiting a search engine site at least once a week, with social networking sites (59%) and portal sites (for checking email, such as Gmail) next (50%).
Mothers’ phones are always at hand while shopping in stores, watching TV, in the car, in bed and in the kitchen.