This infographic from Marketo illustrates that many ways that marketers can harness the Internet of Things.
25.0% of US internet users brought health data from a personal health monitoring device when going to a physician visit.
US 18- to 34-year-olds wanted to use various digital methods throughout the healthcare experience.
Among CEOs worldwide, 65% cited the IoT as a digital technology that was strategically important.
Among the 67.7% of US smartphone owners who didn’t own a wearable, smart wristbands such as Fitbit and Jawbone were of the most interest, cited by 39.4%.
31% identified themselves as Self-Trackers—those who monitor health via apps, smart watches, wearable fitness trackers and/or websites.
Business owners will increasingly treat marketing as a revenue driver in the next 3-5 years.
Some 81% of CEOs from around the globe consider mobile technologies for customer engagement to be strategically important for their organization.
35% of US internet users own at least one smart device other than a smartphone.
Expectations for Apple Watch shipments this year are all over the map.