Wearable device awareness is high, but ownership—and purchase intent—remain low.
Most Popular Smart Watch Apps By Gender: Women liked social networking apps the best while men liked sports and gaming apps best.
Smart watch shipments are expected to grow rapidly in 2015 on the back of recent product launches from well-known players such as Apple, Samsung and Sony.
Estimates for 2014 wearables shipments made by multiple firms showed a gap of 10 million units between the most conservative and most aggressive projections.
The wearables explosion is ticking closer, particularly with the release of the Apple Watch, and estimates for the market are huge.
This infographic from Marketo illustrates that many ways that marketers can harness the Internet of Things.
25.0% of US internet users brought health data from a personal health monitoring device when going to a physician visit.
US 18- to 34-year-olds wanted to use various digital methods throughout the healthcare experience.
Among CEOs worldwide, 65% cited the IoT as a digital technology that was strategically important.
Among the 67.7% of US smartphone owners who didn’t own a wearable, smart wristbands such as Fitbit and Jawbone were of the most interest, cited by 39.4%.