Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.
Consumer intention to be more active and lose weight is spearheading the adoption of wearables.
Wearables are currently most popular among US adults between 25 and 44, who are the most involved in the movement toward data and fitness tracking.
The next several years will continue to see double-digit growth in the number of Americans using wearable devices.
Nearly eight in 10 US enterprise wearable adopters agreed that wearables would reshape their companies’ future success.
Wearable device awareness is high, but ownership—and purchase intent—remain low.
Most Popular Smart Watch Apps By Gender: Women liked social networking apps the best while men liked sports and gaming apps best.
Smart watch shipments are expected to grow rapidly in 2015 on the back of recent product launches from well-known players such as Apple, Samsung and Sony.
Estimates for 2014 wearables shipments made by multiple firms showed a gap of 10 million units between the most conservative and most aggressive projections.
The wearables explosion is ticking closer, particularly with the release of the Apple Watch, and estimates for the market are huge.