The emergence and use of mobile devices is the consumer trend that North American marketers believe will have the greatest impact on their industries in the next 10 years.
This year eMarketer estimates wearables usage will grow by roughly 60%, to reach nearly 64 million people.
Forecasters predict up to 20 billion IoT devices within a few years. This Internet of Things Landscape infographic makes sense of it all.
Internet users worldwide believe that smart home devices will have an effect on their lives.
Scott Galloway, a professor of Marketing and Brand Strategy at the NYU Stern School of Business, discusses The Gang of Four (Google, Facebook, Apple, and Amazon), their victims, and the strategies that led them onto a path to a trillion dollar market cap.
Consumer intention to be more active and lose weight is spearheading the adoption of wearables.
Wearables are currently most popular among US adults between 25 and 44, who are the most involved in the movement toward data and fitness tracking.
The next several years will continue to see double-digit growth in the number of Americans using wearable devices.
Nearly eight in 10 US enterprise wearable adopters agreed that wearables would reshape their companies’ future success.
Wearable device awareness is high, but ownership—and purchase intent—remain low.