Companies like Wal-Mart, Target and Amazon have been flocking to YouTube to run branded content and advertising campaigns.
Publix enjoys the best customer experience rating of 293 companies measured.
Amazon topped the buzz rankings for the first half of this year, continuing its success from last year, when it also led the word-of-mouth rankings.
Buoyed by a 27% year-over-year increase in domestic sales, Amazon rose a couple of spots to crack the top 10 retailers by US sales.
Walmart is not only North America’s most valuable brand, it’s the world’s.
Close behind Amazon’s leading Buzz score of 30.6 were Ford (29.6) and Subway (29.4).
Close behind Ford’s leading Buzz score of 31 were Amazon (29.9) and Subway (29.8).
AT&T Wireless took top honors on the new scale, outperforming the 12-month telecom services category norm by 23.9% with its “Whatever-Proof” spot.
This infographic from Silverpop looks at tweets and check-in data for the top 10 retailers with most check-ins on Black Friday this year.
47% of American smart phone owners used a mobile shopping app in June 2012.