Companies like Wal-Mart, Target and Amazon have been flocking to YouTube to run branded content and advertising campaigns.
Nielsen recently issued its lists of the year’s most memorable new commercials and best branded product integrations in scripted shows.
The list is notable in that it is dominated by brick-and-mortars, with only 2 pure-play e-commerce retailers making the top 100 list.
Major retailers made more daily price changes in the 2012 Thanksgiving season than in 2011.
80.6% of US smartphone users (85.9 million in total) accessed retail content on their devices in July, either via mobile browser or application.