This infographic illustrates just how much data media platforms ranging from Twitter and YouTube to Netflix and Spotify generate by the minute.
When a July 2014 Deloitte study asked subscribers in the US about which activities they conducted more frequently via their mobile networks since signing up for 4G, 33% said they watched more video.
Map usage has exploded in the smartphone era, with double-digit gains in users and usage now accounting for billions of minutes of mobile device time each month.
Facebook remains the most commonly used social platform, with 56% of older teens claiming to have used it in the past month.
Social networking is used by more than six in 10 web users via PC, mobile and tablet.