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Home » Voice Assistant

Mobile Voice Search [INFOGRAPHIC]

Infographic: Mobile Voice Search

This infographic from SERanking illustrates how people use voice search while on the go.

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December 29, 2018 By David Erickson
Filed Under: Consumer Behavior, Local Internet Marketing, Mobile Behavior, Mobile Marketing, Mobile Search, Search Engine Marketing, Search Engine Optimization, Voice Search Tagged With: Digital Assistant, Voice Activation, Voice Assistant, Voice Search Behavior, Voice SEO

Smart Speaker Ownership [INFOGRAPHIC]

Infographic: Smart Speaker Ownership

One in six Americans now own a smart speaker, according to new research out this week from NPR and Edison Research – a figure that’s up 128 percent from January, 2017. Amazon’s Echo speakers are still in the lead, the report says, as 11 percent now own an Amazon Alexa device compared with 4 percent who own a Google Home product.

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February 21, 2018 By David Erickson
Filed Under: Consumer Behavior, Smart Speakers, Technographics, Voice Activation, Voice Recognition, Voice Search Tagged With: Amazon, Amazon Alexa, Amazon Echo, Google, Google Home, Google Now, Infographic, Market Share, Statistics, Voice Assistant

Smart Speaker Answer Accuracy By Category [CHART]

Chart: Smart Speaker Answer Accuracy By Category

Loup Ventures put Apple’s HomePod through the smart speaker gauntlet which included 782 queries and compared the HomePod’s accuracy to Amazon Alexa, Google Home, and Microsoft’s Cortana.

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February 20, 2018 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Online Behavior, Smart Speakers, Voice Activation, Voice Search Tagged With: Amazon Alexa, Amazon Echo, Apple, Chart, Digital Assitants, Google Home, HomePod, Micosoft Cortana, Statistics, Voice Assistant

Voice Assistant Use By Daypart [TABLE]

Table: Voice Assistant Use By Daypart

After a surge this past holiday season – when 4% of U.S. adults reported they acquired their first smart speaker device — ownership is up 128% since January 2017, to now one in six Americans (16%) having a smart speaker.

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February 19, 2018 By David Erickson
Filed Under: Audio Marketing, Consumer Behavior, Content Marketing, Earned Media, Location-Based Services, Media Consumption, Mobile Marketing, Online Behavior, Smart Speakers, Voice Activation Tagged With: Amazon, Amazon Alexa, Amazon Echo, Apple, Audio Books, Cooking, Dayparting, Food Marketing, Google Assistant, Google Home, Journalism, Productivity, Restaurant Marketing, Siri, Statistics, Table, Voice Assistant, Weather

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, a veteran marketing professional.

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