![Smart Speaker Ownership [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/smart-speaker-ownership-150x150.png)
One in six Americans now own a smart speaker, according to new research out this week from NPR and Edison Research – a figure that’s up 128 percent from January, 2017. Amazon’s Echo speakers are still in the lead, the report says, as 11 percent now own an Amazon Alexa device compared with 4 percent who own a Google Home product.
Smart Speaker Answer Accuracy By Category [CHART]
![Smart Speaker Answer Accuracy By Category [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/smart-speaker-answer-accuracy-by-category-150x150.png)
Loup Ventures put Apple’s HomePod through the smart speaker gauntlet which included 782 queries and compared the HomePod’s accuracy to Amazon Alexa, Google Home, and Microsoft’s Cortana.
Voice Assistant Use By Daypart [TABLE]
![Voice Assistant Use By Daypart [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2018/02/voice-assistant-use-by-daypart-150x150.png)
After a surge this past holiday season – when 4% of U.S. adults reported they acquired their first smart speaker device — ownership is up 128% since January 2017, to now one in six Americans (16%) having a smart speaker.